xerxes
Introduction
Xerxes is a competitive multiplayer video game streamer with a YouTube channel, his focus is on high-octane action games and tactical shooters.
Problem Statement
Xerxes hired me to create a dynamic logo for his gaming-focused streaming channel featuring a raven/king icon that looks like it belongs in a game world.
Creative Process
The primary concept was to create an assertive raven with crown-like feathers, which I achieved by using advanced 3D techniques and halftone layers. I aimed to give it a "heads-up/gaming world marker" feel that is both simple yet memorable and easily recognizable.
Result & Impact:
17% increase in YouTube subscriptions within 2 months, and a 10% increase in viewers in the first 4 weeks after the logo design project was completed.