lp - pro boxer
Introduction
I met Lamont P. (an active pro boxer with a 6-0 record as of December 2023) at his gym located in Providence, RI. After showcasing my work, I offered to create a logo for him when he mentioned he was looking to update his old logo.
Problem Statement
Lamont sought a flashy, professional logo with clear initials for versatile use on boxing gear and apparel.
Creative Process
Inspired by an instant strike of creativity, I crafted the LP logo off of my first sketch. I was able to blend my passion for boxing and skill in design to create an exciting memorable logo. This is what happens when passion, talent and experience all get together to make something magical happen.
Result & Impact:
Lamont sold out of his first run of 50+ hoodies in less than 2 weeks! And there was an extremely positive reaction to the design of the logo from his fans.