yfm creates
Introduction
This was an interesting project, I needed to create a Logo and implement branding/color direction for YFM CREATES, a multifaceted nails/makeup/fashion content influencer; and also have the brandmark be flexible to fit for the branding of YFM BOOKS for her online accounting business.
Problem Statement
Yvonne needed me to take her D.I.Y signature monogram stamp, and turn it into a logo that can represent both her creative witchy/nails/makeup and fashion influencer page, but can also be used for her CPA practice in the future. The logo needed to be highly versatile and create a personal connection to be seen as her signature across her pursuits.
Creative Process
The process started with a round of sketches (40+ in total). The final sketch was the winner and combined her D.I.Y stamp monogram with adjustments to turn the ”YFM” monogram into an accountants scale, in addition the Philippines sun emblem was added to represent her family’s background and heritage. This logo works as a personal identifier, a watermark, and can easily go from looking like a witches rune - with the electric blue; to all business in black and white - fully able to serve both businesses in one mark.
Result & Impact:
Immediate boost of 25% to views on Instagram. There was an increase in engagement of 15% over the first month.
Project completed July 2025 follow up stats will arrive after 6 months.